Samsung sees a bigger slice of the mid- to high-end smartphone pie


Samsung has added five new smartphones to its Galaxy A series, some with high-end features, as part of its strategy to increase market share in the £20,000-45,000 segment.

Plans are to increase the market share on a value basis from the existing 25% to 40% by the end of this calendar year, Akshay S. Rao, head of the mid- and high-end smartphone category, said at the unveiling of the new models on Tuesday. Overall, Samsung has a 20% revenue market share of the smartphone market, he said.

Some of the models not only offer high-end features usually associated with flagship levels, but are also 5G-ready. The new additions to the Galaxy A series are priced in the £15,000 to £45,000 range. He said the goal is to introduce features at an affordable price.

At the top of the newly launched models is the Galaxy A73 5G, which comes with a 108 MP camera with optical image stabilization, improved durability with an IP67 rating for water and dust resistance, and Snapdragon 778G 5G processor and Super AMOLED+ display with a refresh rate of 120 Hz. Object Eraser, which can erase unwanted objects from images, and AI Photo Remaster, which can fix old and low-resolution photos, are some of the other features of the model, whose price will be announced soon, he said.

In addition to the A73, the company has introduced the A53 5G, A33 5G, A23 and A13. Financing options are being extended to customers by the company through Samsung Finance Plus, which is available at 50,000 outlets with 14,000 PIN codes, he said.

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