The tab brings together the best of cricket and fans can access exclusive video content, real-time game updates via a scorecard and other interactive widgets.
The tab brings together the best of cricket and fans can access exclusive video content, real-time game updates via a scorecard and other interactive widgets.
Micro-blogging platform Twitter announced on Tuesday that it is testing with a special cricket tab on its Explore page for its users in India.
“People come to Twitter every day to catch up on news and their interests… Starting this week, the service will be testing a cricket tab on its Explore page, offering the experiment to some people in India who are using Twitter on Android.” to use. ‘ the company said in a statement.
It added that 75% of people on Twitter in India identify as cricket fans and 58% practice the sport. Interestingly, between January 2021 and January 2022, 4.4 million Indians shared 96.2 million tweets about cricket on Twitter.
The tab will bring together the best of cricket and fans will be able to access exclusive video content, real-time game updates via a scorecard and other interactive widgets, the US-headquartered company said, adding that users can enable custom cricket team emojis in English and seven Indic languages, including Hindi and Tamil.
“The tab will be a single landing point that will serve as a discovery channel for what’s happening in cricket along with relevant, exclusive and Twitter-first content,” it said.
“Twitter is a mouthpiece for millions of people across the country who are already doing ‘Making India Happen’ on Twitter. We’re learning from the conversations that are constantly evolving about the service, and they motivate us to build more here for our audience. With cricket’s biggest fanbases extending well beyond their teams’ home stadiums in India and not everyone being able to attend every match, Twitter has been an incredibly important part of how the cricket storyline is spreading not just in India but around the world Fans reached the world,” said Shirish Andhare, Director of Product at Twitter India.
