“Phygital Platform” to facilitate the replacement, proper disposal and purchase of old commercial vehicles: ALL
“Phygital Platform” to facilitate the replacement, proper disposal and purchase of old commercial vehicles: ALL
The commercial vehicle manufacturer Ashok Leyland Ltd. (ALL) has entered into a pact with Mahindra First Choice Wheels Ltd. (MFCWL) to unveil an exclusive hybrid ecosystem for its used commercial vehicle (CV) business.
The “phygital platform” would make it easier to replace and properly dispose of and buy old commercial vehicles, ALL said in a statement.
By entering this segment, Ashok Leyland aims to streamline the used car market by leveraging its digital ecosystem, dealerships and other advanced technologies.
“We are delighted to be collaborating with MFCW in this new initiative to bring value to the customer as a one-step solution, be it disposal, replacement or hybrid (mixture of both),” said Kalyankumar Sidram Hatti, Head – UV Business .
The company went on to say that this connection would create an opportunity for Ashok Leyland to reach as many fleet and individual truck owners as possible across India.
