Price correction to compensate for continuously rising input and operating costs: Schwenk
Price correction to compensate for continuously rising input and operating costs: Schwenk
Mercedes-Benz India on Thursday announced an increase of up to 3% across its entire model range effective April 1 to offset some impact of rising input and logistics costs and to maintain sustainable business operations for the company.
“At Mercedes-Benz we continue to offer the most technologically advanced products for an unrivaled product experience. However, to run a sustainable business, a price correction is required to offset the continuous increase in input and operational costs,” said Martin Schwenk, MD & CEO, Mercedes-Benz India.
The new price range of vehicles will ensure the brand’s premium price positioning and allow our discerning customers to seamlessly continue best-in-segment ownership experiences, he added.
“The steady increase in input costs, in addition to an increase in logistics costs, is putting significant pressure on the company’s overall costs,” the company said in an official statement, adding that the rising input costs have also led to a significant increase in the operating costs of the company company, leading Mercedes-Benz to revise the ex-showroom price of the entire model range in its quest to run a sustainable and fundamentally strong business.
The price increase ranges from around £50,000 for an A-class sedan to around £5,000 for a top-end AMG GT 63 S 4-door coupe.
