Flipkart acquires ANS Commerce – Peppystores


Flipkart Group announced Tuesday that it has acquired ANS Commerce, a full-stack e-commerce enabler that helps brands sell online.

Through this acquisition, Flipkart would continue its efforts to strengthen the e-commerce ecosystem in the country, it said.

Founded in 2017, ANS Commerce provides offerings for brands across the value chain, including brandstore technology, performance marketing technology and services, marketplace integrations, and warehousing and facility maintenance capabilities. The company works with more than 100 customers across enterprise, mid-market and D2C brands across categories, supporting their transition to digital commerce, Flipkart said in a statement.

Ravi Iyer, Senior VP and Head – Corporate Development at Flipkart, said: “We are committed to developing and nurturing the consumer internet ecosystem, including developing and fostering technological innovations that help propel India’s digital economy. Our efforts are focused on ensuring that businesses, including MSMEs and smaller brands, can leverage the power of e-commerce to bring greater value and deeper experiences to Indian customers who are rapidly embracing digital commerce.”

The transaction, the value of which is unknown, is expected to close in the second half of 2022, subject to customary closing conditions.

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