Keventer Agro Ltd. said it has partnered with Disney India’s consumer products business to launch a range of grocery products in India.
This line of foods – Disney Delights, Marvel Avengers Delights and Marvel Spider-Man Delights – is aimed at kids and families and includes milkshakes, milk and savory frozen snacks. The first products in the range, hitting shelves this month, include Chocolate Milkshake, Strawberry Milkshake and Plain Milk. “The bundles include popular Disney characters such as Mickey Mouse, Minnie Mouse, Disney Princesses, Frozen, fan-favorite Marvel Iron Man, Captain America, Spider-Man and more,” the company said in a statement. Other products, including savory frozen snacks, are slated to launch in April this year. Mayank Jalan, Chairman and Managing Director of Keventer Agro said: “With a strong affinity for the Disney characters and Keventer Agro’s robust distribution network, we look forward to offering a fun and tasty food selection.” As part of the collaboration, Keventer Agro to be responsible for the sourcing, manufacturing and distribution of food products across India. The Delights range will be available through General Trade, Modern Trade and e-commerce portals, the company said.
